in Fashion City

  • Handcrafted/handmade
  • Sustainable


Fitoor is a handcrafted luxury in the wearable contemporary design of global India, for urban men and women, who love fashion on the go. Our aim is to curate wearable contemporary designs of global India, thus bringing those who love fashion & art together. Launched in 2016, Fitoor is a brain child of duo creative minds Shraddha & Anushree. Fitoor aims at uplifting the local artisans by promoting the world-famous Hand Block Printing Technique at global level. Fitoor is an Urdu word that means "obsession". We at Fitoor are obsessed with two things: art and quality. The art that represents our rich heritage, molded into contemporary designs, where the classic old meets the modern. Our obsession started at Udaipur, Rajasthan, which has a very rich culture of its own & a home to artistic Indian art & culture.

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