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Unique Startups In India That You Should Know About

When it comes to India, it’s not only an exotic land filled with diverse people - it’s also a land where you can find unique startups in India. We have accumulated a bunch of such online shopping sites in India that have been known as the best startups in India because of their products, services, etc. These startups are online shopping sites in India that sell a wide range of products, services or act as mere marketplaces to uplift other brands.  

 

8 Unique Startups in India

 

Cred 
PharmEasy
Nykaa
Groww
Swiggy
Nestasia
upGrad
This or That 

 

Cred

Cred is a fintech company founded by Kunal Shah in 2018. The basic idea of Cred is to give its customers rewards every time they pay their credit card bill on time. Most of us own credit cards, thus Cred found an easy way into our phones (hearts) as soon as it was launched. 

However, Cred has a strict policy wherein they allow only those users who meet a certain threshold in the credit score. Our social media has been flooded with Cred ads every now and then. These ads talk about their USPs and are endorsed by famous personalities and play along the lines of nostalgia. 

 

PharmEasy

 

The easiest way to a pharmacy is via PharmEasy. A name that is easy to remember and easier to relate to - PharmEasy was founded in 2015 as an online destination for medicine. Over time, Pharmacy has become one of the best startups in India that helps customers in getting lab tests done and buy everyday products at a stunning discount. 

We are often on the lookout for a second option on certain health conditions and PharmEasy has taken care of that as well. The website is neatly categorised and you will surely find a solution to all of your health concerns.


Nykaa

 

Founded by Falguni Nayar in 2012, Nykaa was the ultimate makeup destination for women across the country. What set Nykaa apart was the genuinity of the products as it onboarded only brands and not anyone can start selling on Nykaa. Eventually, Nykaa went on to bring exclusive foreign brands that were coveted by everyone. That coupled with the ease of shopping online helped Nykaa attain the tag of one of the best startups in India.

With time, Nykaa spread its wings into different categories like Nykaa Man and Nykaa Fashion. They also have a strong social media presence talking about the products, how to use them, what to buy, etc. to grab the attention.

 

Groww

 

Everyone is talking about investment nowadays and Groww is one of the best startups in India to get you kickstarted with it. Founded in 2016 by Lalit Keshre, Harsh Jain, Ishan Bansal and Neeraj; Groww allows users to invest in stocks, US stocks, mutual funds and FDs. 

With a user base of 30million, the app has been well received and can be considered a smart option to start your investment journey. The Groww blog talks about all things investment as well as shares tips and tricks to make your overall financial health better. 

 

Swiggy

 

The food delivery app that everyone’s talking about - Swiggy! Formerly known for their offers and discounts, Swiggy has evolved to become a one-stop-shop for everything food. Besides delivering food from most restaurants around you, you can also order groceries and meat. 

Moreover, swiggy Genie allows you to send and receive anything from a friend or a store. The latest feathers to their cap are Dineout and Minis. As the name suggests, Dineout lets you eat at nearby eateries and avail good discounts as well as know about the place before going in. Minis is a small marketplace housed in the Swiggy app that lets you purchase from businesses around the country.

 

Nestasia

 

An all-rounder home brand that makes your home Instagrammy - Nestasia. It was founded by Aditi Murarka in 2019, thus a fairly new startup that has gained a lot of eyeballs in a very short time. The various product categories that you can see here includes dining, kitchen, decor, garden, soft furnishing, stationary, gifts, collections and bath + storage.

They also have a special sale section that allows you to purchase items at a much affordable price. The extensive categories include both budget as well as premium buy options.

 

upGrad

 

Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, Ravijot Chugh came together in 2016 to form upGrad and alter how people view vocational courses forever. They have revolutionised online learning in a way no one could have imagined. As of today, they have grown to provide graduate and under-graduate courses to everyone. 

Moreover, they also offer placement services for a very nominal charge. Thanks to upGrad, courses from premium colleges and universities are available to everyone with a mobile/laptop with an internet connection.

 

This or That  

This or That is a one-of-a-kind marketplace that aggregates all unique startups in India under one roof. The numerous categories include food park, decor valley, beauty island and fashion city. All the startups listed on This or That are carefully vetted so that only the best reaches you.

Founded in 2021, This or That is spearheaded by Rohit Pugalia and Purvi Rohit Pugalia. They realised that Indian startups  have unique products, yet, they don’t get the limelight. Thus, This or That was founded to make a stage exclusive for Indian startups. 

 

These are some of the best startups in India according to us. If you are aware of any similar startups who deserve the limelight, don’t shy away from mentioning them in the comments below.

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