Do you have an appetite for innovation?
Do unique products complement your quirky personality?
Have you ever forgotten your BFF's birthday and settled to buy something uninteresting last-minute?
If the answer to any or all the questions is a "Yes", then we are here to provide you with a one-of-a-kind retail therapy featuring handpicked brands to curb your hunger for everything unique, innovative & interesting.
Being well-travelled, Purvi & Rohit Pugalia noticed that Indian start-ups & their products were as unique, innovative & interesting as international brands. The husband-wife duo also experienced a pain point first-hand (lack of sustained online visibility) with their own homegrown brands and saw it as an opportunity to give Indian start-ups a voice and the eyeballs they deserve in a crowded business environment by introducing the country’s first-ever shopping destination dedicated exclusively to start-ups. This step taken in July 2021 made them breathe life into the term #VocalForLocal with their venture called This Or That.
Our Vision is to provide Indian start-ups with visibility & introduce their unique, innovative & interesting offerings to the world.
Our core values include:
Carefully vetted startups
Pan India delivery
Innovative Indian start-ups face many obstacles while penetrating the e-commerce market because it's crowded with big players having deep pockets. They never get the visibility they deserve even after providing top quality customer service, creative communication, a flawless website UI/UX and best-in-class products. Hence, This Or That only caters to start-up brands and provides a level playing field to build a sustainable ecosystem for start-ups to amplify their reach.